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Navigating The Maze
Navigating The Healthcare Maze
Online discussion about health care reform – like offline discussion – is highly polarized. YouTube chronicles of recent protests at various public town hall meetings (which have been at the top of the list for most-cited videos in the 
last week), may have created an assumption that most citizens are strongly against the reform. However, in the past week there has been a slightly larger Web presence of those in support of reform, although the split is fairly narrow and is similar to other national polls on the topic. The bottom line is that the conversation is growing on both sides of the debate, as the following chart shows.
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Much of the conversation centers around sharing the latest information on the health care reform debate, with both sides adding their own spin and attempting to debunk myths and misconceptions. The discussion is also highly charged, with some bloggers engaging in one-on-one arguments that degenerate to insults and name-calling. Some of these conversations are taking a very ugly turn, as we have seen them do in person as well.
While the health care reform conversation is taking place continues to grow in online political blogs and forums, it does not represent a significant share of conversations occurring on health care sites. Although patients may have the most at stake in health care reform, the conversations about this reform tend to be more political in nature and are less prominent in health forums and communities.
As the debate rages, consumers are increasingly turning to the official White House Web site to understand the key issues. In the last month, unique visitors to the health care pages of Whitehouse.gov have increased 390 percent, from 41,000 unique visitors in June 2009 to 201,000 in July. The administration has also established a site specifically dedicated to debunking the health care reform myths, www.whitehouse.gov/reality check.
Navigating the Healthcare Maze, What You Need to Know, is a culmination of author Jeff Knott’s professional experience in healthcare product and distribution development, interwoven with many years of executive level retail experience - all told from his own personal point of view as the patient.
The book and its subject matter are getting a lot of media attention on the radio, on television, in print and on line.
Please check out the In the News page on a regular basis for updated listing of interviews, feature stories and mentions of how the new book and the important health care topic it discusses is covered.